Transparency
Real performance numbers from real client accounts — anonymised by industry, pulled from ad-platform exports, updated weekly. When a week is bad, the number still goes up. That's the point.
"Every agency
says they get
results. We
publish ours
weekly."
The board
Last updated: 25 August 2026 · Updated weekly (Mondays, MYT). Each row is one client engagement, anonymised by industry. Active accounts show their most recent reported period; completed campaigns show final figures.
| Vertical | Channels | Headline metric | Context | Status |
|---|---|---|---|---|
| Insurance & Fintech | Google Search + PMAX | CPL RM2.41 | Down 45% over 12 months (from RM4.40) while scaling spend RM5,000 → RM20,000/mo; 6,586 leads/month | Active |
| B2B Services | Meta lead gen | CPL RM16.60 | Down 56% in 30 days from RM37.40 after a from-scratch account rebuild | Active |
| Beauty & Wellness | Meta | CPL RM14.04 | Client target ≤ RM15 hit in month 3; best creative at RM9.46/conversion; 30K+ warm retargeting pool built | Active |
| Healthcare & Medical | Google Search | CPA RM55.16 | 216 conversions on RM11.9K spend in the last 30 days; 16.1% CTR on high-intent medical search terms | Active |
| Fashion & Retail | Meta + Google + TikTok | ROAS 17.3× | RM321,517 revenue on RM18,588 spend across a 51-day seasonal campaign; Google alone hit 26× | Completed |
| Food & Beverage (2 brands) | Meta awareness | CPM RM1.41 | 317K people reached on a combined RM1,000 budget; RM0.016 per video view | Completed |
| Media & Content Production | Meta multi-objective | CPM RM1.38 | RM0.59 per landing-page view on a brand-new pixel; mid-flight pivot cut CPL 42–52% | Completed |
Methodology: figures come directly from Meta Ads Manager and Google Ads reporting exports — not self-reported estimates. Rows are anonymised by industry vertical because Malaysia is a small market and precise details can identify a business. Completed campaigns keep their final figures on the board.
Why we publish this
Agency marketing runs on adjectives — "ROI-driven", "performance-focused", "data-led". None of it is checkable. So we made ours checkable: this board carries the actual numbers from actual client accounts, refreshed weekly, including the periods where performance dipped.
The board is also how we work internally. The same automated reporting stack that assembles our weekly client reports — data pull, AI-drafted narrative, human review — keeps this page current. If you hire us, this is the reporting discipline your account gets.
Want the full story behind any row — strategy, creative, budget decisions? See our pricing & results page, or ask us directly.
Board totals
About the board
The short version of what's behind these numbers.
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