Pricing Guide
What Facebook and Instagram advertising actually costs in Malaysia — ad spend, management fees, and the real RM results clients have seen at each budget tier.
"The question
isn't how much
you spend. It's
what you spend
it on."
Budget tiers
Ad spend goes directly to Meta. Management fees are separate and cover strategy, creative direction, and reporting. Here's how the two break down at each tier.
| Tier | Ad spend / month | Management fee | Typical fit |
|---|---|---|---|
| Starter | RM500 – 1,800 | RM1,000 – 1,500 | Local F&B, single-location businesses, brand awareness tests |
| Growth | RM1,800 – 5,000 | RM1,500 – 3,000 | B2B lead gen, beauty & wellness, e-commerce with proven traction |
| Scale | RM5,000 – 20,000+ | RM3,000 – 5,000 | Fintech, insurance, multi-channel campaigns across Meta, Google & TikTok |
Below RM1,500/month in ad spend, Meta's algorithm typically can't exit the learning phase — you end up paying for optimisation that never finishes. Management fees don't scale linearly with ad spend; a well-run RM3,000/month account often outperforms a poorly targeted RM10,000/month one.
Real client results
Starter tier — Beauty & Wellness clinic, RM1,500–1,800/month. Cost-per-lead dropped 36% over 3 months, reaching RM14.04 by month 3 against a client target of ≤RM15. The best-performing creative achieved RM9.46 per conversion and built a 30,000+ warm retargeting pool.
Growth tier — B2B Services lead generation. Meta lead gen rebuilt from scratch in 30 days. Cost-per-lead fell 56%, from RM37.40 to RM16.60 — the fastest turnaround we've recorded on a from-scratch rebuild.
Growth tier — Fashion & Retail, Ramadan campaign. RM18,588 total spend across Meta, Google, and TikTok over 51 days returned RM321,517 in revenue and 1,303 purchases — a 17.3× blended ROAS. Google alone delivered 26× ROAS within that mix.
Scale tier — Insurance & Fintech, 12-month Google Search + PMAX. Budget scaled from RM5,000 to RM20,000/month. Lead volume grew 393% (1,336 → 6,586 leads/month) while cost-per-lead fell 45%, from RM4.40 to RM2.41 — with CPL staying below RM4 throughout the entire scale-up.
By the numbers
Who this is for
01 — B2B Services
Consultants, agencies, clinics, and professional services firms that need qualified leads — not vanity metrics. We build lead gen funnels on Meta that attract buyers, not browsers, and integrate seamlessly with your sales process.
02 — E-Commerce
Brands selling on their own store, Shopee, or Lazada who want to build direct-to-consumer revenue. We run catalogue ads, dynamic retargeting, and loyalty campaigns that compound ROAS over time — not just spike it for one sale.
03 — Regional Growth
Malaysian SMEs with proven local traction looking to expand their reach — across Klang Valley, nationwide, or regionally. We build the ad infrastructure to scale what's already working and stress-test new markets without burning budget.
Pricing questions
Straight answers on Meta ads budgets, fees, and what results are realistic at each spend level.
Get started
Send us your current budget and goals — we'll tell you honestly which tier fits, what results are realistic, and whether Meta is even the right channel to start with. No obligation, no pitch deck.
We typically respond within 2 business hours.
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